Main Indications That Your Website Is Affected by the Google Penguin Updates

Traffic Loss

One of the main indicators that the site is affected by Google Penguin update is the loss of traffic. At first glimpse on Google Analytics, a huge drop of line is visible prior to that date. It is one of the best indicators that your site was affected by the algorithmic shifts.There are also a lot more indicators that are quite obvious as mentioned below.

Backlinks

A slight drop in backlinks can affect ranking, especially if the loss are the high quality ones. The reason behind backlink loss after the update is that Google discredited previously recognized backlinks. The kind of backlinks that has a low quality, spammy and has a higher irrelevancy factors are labeled as trash links. A good flow of high quality backlinks coming from quality and relevant site is a good factor to achieve higher rankings in Google and other major search engines.


Referring Domains

One of the main reasons for a certain drop on referring domain in the latest Google Panda and Google Penguin updates is the devaluing of Google to some of the low quality domains pointing to our site. Lots of credible sites linking to us are rejected and penalized by Google due to low quality backlinking/webspam. Backlinks and referrals are directly proportional, the more diverse our backlinks, the more referring domains we have. In order to gain referrals, a good and high quality link acquisition is a must.


Referring Anchor Phrases

Anchor text targeting is not organized and has been abused. This can cause a serious problem and could lead to Google Penguin Penalization. Proper keyword density and anchor text distribution is very important to avoid future search engine penalty.

Letter to an Outdated Client

This is a post about an outdated client who wants backlink building in tier automation process. The letter goes like this.

I am a bit emotional when I'm writing this

I am sorry to get back late to you, honestly I just recently noticed your invitation. Odesk don't give a damn notification signals anymore, not like before where we can see shining red buttons with numbers above the header of our profiles.

By the way, let's talk about this project. I will go straight to the point. I am not going to recommend working with link building tools anymore. Google unleashed their link-spam-eating-beast called Penguin 1.0 and Penguin 2.0 awaiting for baits somewhere out there. They actually like SPAM!

This newly created algo can trace all kinds of footprints, even if you're with a Wizard made by our genius-looking tools, e.g, SEnuke X, Magic Submitter and ScrapeBox. I highly recommend working manually in building those Tiers with highly spunned or it would be better if we can produce original content. Much much better I mean. Trust me Dominic, I've been there and done it before.

I have been building these type of backlinks before using those tools. At first it looks great, works great in just an hour of tweaking those softwares. It can also generate quick ranking results. I admit we earn money, lots of money through it but leave our clients hanging and eventually ended up eaten by Pandas and Penguins. Actually they don't have a single idea on what is happening to their websites.

Therefore, I strongly recommend that we will done this stuff manually. I may sound like a freak but believe me, experience is the best teacher.

I am hoping for your quick response and favorable thoughts.

The Unstoppable Trends of Mobile Search Channels

Today I am talking a bit about a short piece of article I’ve read, it is about the fast-growing trends of mobile technology and specifically the importance of mobile search channels in our society today.

Mobile usage are growing fast and a huge amount of internet users using these channels in accessing the web is also growing to an increasingly huge amount, especially in North America,  Europe and East Asia.  Mobile search channels is one of the main focuses in the internet marketing industry as it is said to outpace the desktop browsing usage.

Mobile Search Channels VS. Desktop Search Channels

With the help of these technologies, searchers can request queries anywhere and everywhere given that they have an internet access and a mobile phone.

In fact, Google has stated that activities from mobile search channels specifically mobile queries are most likely to overtake desktop search queries by the year 2014.

A Globally Growing Number of Mobile Users

This activity is also a good news to online retailers and vendors as it is an additional help to purchasing activities.

In the US alone, there is a majority of smartphone users numbering to (56%) out of 300 million+ individuals. In this constantly connected world, most of us use mobile search to stay connected, purchase online, pay bills and to find valuable information in the internet.

Benefits of Mobile Search Channels on Online Business

Currently, there are more than 6.8 billion people in the world, and they will likely use one of the 4 billion plus mobile devices that have been produced by mobile companies. Usually, people can’t afford landline phone or computers but most likely can afford cellphones. And nowadays, internet is very accessible to even to the cheapest type of cellphones, making it the most popular channels to the unlimited resources available on the web. Simply means, more traffic and buyers for online business establishments. The more the traffic the more the sales an online store may acquire.

Get Your Website Mobile Ready

Making your website mobile-friendly doesn’t just made your site more accessible to users but it could also turn your visitors into customers as majority of users now purchase online through their mobile devices. 

In creating your mobile friendly websites, here are some important points to be considered;

-Be Consistent -

-Use only the Essentials

-Make it Readable

-Think “Speed”

Conclusion

In our mobile world, and with an astonishing numbers of users of mobile search channels, the question is, are you mobile-ready?