August 1, 2013

The Unstoppable Trends of Mobile Search Channels

Today I am talking a bit about a short piece of article I’ve read, it is about the fast-growing trends of mobile technology and specifically the importance of mobile search channels in our society today.


Mobile usage are growing fast and a huge amount of internet users using these channels in accessing the web is also growing to an increasingly huge amount, especially in North America,  Europe and East Asia.  Mobile search channels is one of the main focuses in the internet marketing industry as it is said to outpace the desktop browsing usage.

Mobile Search Channels VS. Desktop Search Channels

With the help of these technologies, searchers can request queries anywhere and everywhere given that they have an internet access and a mobile phone.


In fact, Google has stated that activities from mobile search channels specifically mobile queries are most likely to overtake desktop search queries by the year 2014.

A Globally Growing Number of Mobile Users

This activity is also a good news to online retailers and vendors as it is an additional help to purchasing activities.


In the US alone, there is a majority of smartphone users numbering to (56%) out of 300 million+ individuals. In this constantly connected world, most of us use mobile search to stay connected, purchase online, pay bills and to find valuable information in the internet.

Benefits of Mobile Search Channels on Online Business

Currently, there are more than 6.8 billion people in the world, and they will likely use one of the 4 billion plus mobile devices that have been produced by mobile companies. Usually, people can’t afford landline phone or computers but most likely can afford cellphones. And nowadays, internet is very accessible to even to the cheapest type of cellphones, making it the most popular channels to the unlimited resources available on the web. Simply means, more traffic and buyers for online business establishments. The more the traffic the more the sales an online store may acquire.

Get Your Website Mobile Ready

Making your website mobile-friendly doesn’t just made your site more accessible to users but it could also turn your visitors into customers as majority of users now purchase online through their mobile devices. 


In creating your mobile friendly websites, here are some important points to be considered;

-Be Consistent -

-Use only the Essentials

-Make it Readable

-Think “Speed”

Conclusion

In our mobile world, and with an astonishing numbers of users of mobile search channels, the question is, are you mobile-ready?

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