Nowadays, data are dispersed throughout different mediums, such as television, newspapers, word of mouth and especially through the internet. Conducting a research study is not as hard as way back a decade ago. There is lot of resources available right after in front of you. There are also a lot of confusions on how the data are represented. In this case, the only and best way we can do a good and reliable market research is fetching the best data presented and utilized it properly.
In SEO, there are 3 ways on how to efficiently obtain a dependable data before implementing a strategic execution.
Know Your Audiences
Audiences (visitors) to our site are the people who became customers at the end. By doing so, targeting the exact audiences can be a profitable step in our overall internet marketing efforts. In this part of research we can directly identify the people of desired demographic target such as the following;
• Country
• State
• Religion
• Sex
• Aged Group
• Status
• Income level
• Educational level
By properly looking at the audience indicators above, we can directly and specifically choose the type of approach we are going to implement.
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| Setting geographic target using GW |
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| Location |
In addition, by using tools such the Google Webmastertools, we can set a preferred geographical target as easy as clicking the dropdown menu for specific country you want your site to show up favorably.
Efficient Keyword Research
As we all know, search engines can bring endless referrals to our site. It can be directly attributed to a goldmine! Otherwise, by appropriately choosing the exact data, we can directly come up on what “keyword-phrases” we want our site to show up in SERPs.
There are also lots of free resources that can be utilized easily. One of these is the Google Keyword Tool.
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You should not necessarily choose keyword phrases that have thousands and millions of traffic it can bring to your site. It can be a dangerous step. Choose the easiest first, test and evaluate results.
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| Top 3 keyword phrases that brought good impressions to the site |
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| Non-targeted keyword phrases that was drawn up by the targeted keyword phrases. |
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| Keyword Referrals – Phrases that bring most traffic to the site / blog. |
Know Where to Link at
As we all know that Google is one of the most preferred search engines in the phase of the planet. And with that, we have no choice but to abide their rules before it’s too late. With the aim of providing quality search experience, Google Webspam team lead by Matt Cutts continually fight spam and dark shaded SEO efforts. They upgraded their precious algorithms into a spam-fighting machine and web irregularities.
Google Panda and Google Penguin updates are one of the most famous changes made by Google that eventually tap low quality SEO to stop what they are doing.
In line with that, we should be aware on where we leave our footprints at. Link to only the most relevant niche and leave only link/comments that best relates to the content.
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| Data that provide a record on where do your site link most |
